Infographics

Graphic recording captures the key highlights and ideas from a meeting. But how can we back up these powerful quotes and visuals with fact? Augmented reality (AR) is a tool for annotating graphic recordings. Think of it as a “hidden digital...

[mkd_dropcaps type="square" color="#ffffff" background_color="#282828"]T[/mkd_dropcaps]here’s a common refrain in the design community that every designer hopes to never hear from their client: “can you make it pop?” Why is this so deadly? It’s vague and imprecise; nor is it clear whether the critique is based on how it will impact the audience and their interpretation of the design. But there’s a bigger problem lurking behind those five words: Can you make it pop? And it comes down to how the client and designer are collaborating. I’ve worked with numerous clients over the years from a variety of organizations and I’ve realized there are two approaches to working with a visual designer, whether it's producing an animated video, an infographic, logo design, or even graphic recording. Sean McCabe, a fellow designer, put it in these terms:

[mkd_dropcaps type="square" color="#ffffff" background_color="#282828"]Y[/mkd_dropcaps]our organization has spent months perfecting the details of a strategic plan - it has a clear vision and mission, and maps out the next five years... but it's 45 pages long. Would you read through a 45 page strategic plan when all you need is a bird's eye view? Will the public? An infographic is a powerful way of communicating a large plan or detailed information; it's not a replacement for a strategic plan, but a high-level visual tool to encourage people to dig deeper into the strategic plan document. Typically designed on computer, infographics can show the steps in a municipal application process, the journey of an organization over the years, or a corporate profile of a company... to name a few!