Animation

Creative storytelling

Our favourite animation projects are those that are open to creative storytelling that leaves a lasting impression on the audience. Storytelling is the heart of a successful video project, and is more important than the style of illustration, the background music, or even the complexity of movement or transitions.


Collectively, our team has over 20 years of animation experience. Our explainer animations have been seen on television, in online campaigns, and in public education spots in Canadian theatres.

We've helped convey complex chronic conditions, climate and environmental strategies, and even translated five hours of audio recordings from conferences into succinct 5 minute videos.


We offer a range of animation styles, including: whiteboard videos, chalkboard videos, stop-motion animation, and 2D animation / motion graphics.

Animation Process

1

Initial Consultation

  • Target audience for your video and the best way to engage them (humour? really unique animation? personal story? etc)
    • Core messages you want to get across
      • Desired length of the video (we encourage videos are kept in the 2 minute range for optimal viewer engagement. Longer videos may be appropriate for educational purposes)
        • How you plan to use the video and strategies for getting the most value out of it (shorter clips for social posts, ways of keeping the content current, etc)
          • Your budget and what we can do within it
            • Is a video the right format for your content and audience? Many times an infographic or other visual tool may be more effective
2

Script

We can work from a draft script that you’ve written, or we can write a script from scratch based on background information you provide. Two rounds of revision are included during the script writing stage, however we can always add a third round if it’s needed to get the script just right.

3

Storyboarding

Storyboarding is when each scene is illustrated and matched with the script. We don’t use any stock imagery or re-use images between clients — everything is custom illustrated to your unique story.


During rounds of revision, we edit the illustrations and overall layout until it looks just right because the storyboard is our “road map” for the animation.

4

Animation

After the storyboard is approved, the illustrations are brought to life during animation. Animation is the most time-intensive stage, particularly if we are animating stop-motion or 2D graphics - this is why storyboarding everything is so important.


We also edit in background music (if desired), sound effects, and the voice over during the animation stage.

5

Post Production

When we've put the final polish and edits on the video, it's delivered to you in either 1080p or 4k (depending on what you need). We also share tips for using the video, such as strategies for generating online discussion when sharing the video, providing you with the JPEG images from the animation to use in other materials, and options for shorter video clips or segments.

Let's ignite ideas!

Contact us

We would love to hear about your next project or upcoming event