We’re visual strategists: we believe graphic recording should engage participants, be authentic to your organization, and customized to your meeting’s objectives. Let’s ignite your ideas in ink!



Let’s ignite your ideas in ink!

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Graphic Recording

Wow your audience and spark curiosity through graphic recording at your next conference! We customize graphic recording to each conference so it’s an authentic and unique experience for participants.

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These mesmerizing videos explain complex topics through “edu-tainment!” Perfect for showcasing a new product, service, or concept. Our animations have been seen on television and as ads in theatres across Canada.

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Have a presentation coming up and need an engaging, visual way of explaining your concepts? An infographic can be presented in Prezi, as a large poster, or as hand-outs to participants.

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Recent Projects


We believe the best graphic recording comes from a deep understanding of your organization and objectives before setting our creative minds to work to deliver a truly unique experience! The following projects are a peek behind the scenes of some of our recent work.

Patient Journey Map

Four patients and ten health care providers mapped out a patient journey based on what occurs “80% of the time” in order to identify gaps in care.

Mapping the patient journey using visuals and a defined pathway helped patients better articulate their experience and ensured everyone in the room was engaged in the process of building the map.

The finished map was brought to various health groups, patient groups, and service providers to gain a 360 degree perspective on the patient experience. Because the map is so visual, it was easy for people to understand the journey.

Jordan’s Principle

This is one of eight graphic recordings from a health summit of Alberta First Nations. The First Nations & Inuit Health Branch lead a discussion with a group of 50 leaders from Treaty 6, 7, and 8 about the federal government’s child-first initiative (Jordan’s Principle) and what it means for First Nations communities.

The audience shared what resonated with them by writing on post-it notes and placing them on the graphic recording. These thoughts were then integrated onto the graphic.

IBM Talent Wall

At an IBM conference in Las Vegas, Nevada, we graphic recorded a series of keynotes and also illustrated this “Talent Wall.” Each participant that stopped by the Talent Wall was matched to a “persona” based on their answers to questions about their career path.

We snapped a polaroid of the participant and illustrated their thoughts on technology in the workforce. The hashtag #IBMTalentWall was used to drive engagement on Twitter.



We want to light the fuse of inspiration at your next conference or project! Find out more about our backgrounds and what drives us to explore new ways of working.
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Tanya Gadsby

Creative Director & Graphic Facilitator
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Leslie Teixeira

Project Manager
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Minh Ngo

Graphic Recorder

Vanderbilt Center for Patient & Professional Advocacy

I wanted to take a moment to thank you for all of the great work you did for the Roundtable. It was a great success and I attribute a lot of that to you. Thank you for your keen ability to listen and capture what we were saying and your great organization and input leading up to the event. Everyone was blown away with your talent and skills and I am so grateful for your support all along the way and during the event.

Madison Hartstein


Tanya is amazing! We have engaged Drawing Out Ideas for a number of events at IBM and no matter how we employ Tanya's artistry, she makes a huge impact. Watching her capture the essence of a speaker relaying a client story or visually depicting the benefits of a new product or announcement will fascinate both you and your audiences. She is a fantastic partner who takes the time to understand your audience and message, and then does her research to deliver the perfect experience for your clients.

Allison Marentette,
- IBM Watson Talent

Vanderbilt University Medical Center

We were thrilled with the work Tanya Gadsby did for our event. Our meeting was energized with her on site graphic recordings and collaborative approach to the content. The value she added was delivered over and over in the pre-work leading up to the meeting and in real time as she captured the nuances of our discussions in effective and striking ways

Dr. William Cooper
- Director, Vanderbilt Center for Patient and Professional Advocacy

Assante Capital Management Ltd.

We had been wanting to create a video to introduce to people who we are and what we do. We liked the whiteboard style…but had not found a vendor that fit our requirements. Once we had met Tanya in our office, we knew we found the right person. Tanya clearly articulated her position/issues/expectations and delivers on her promises. I appreciate her ability to creatively solve problems or complex issues that we face while immersed in a project. She delivers an excellent client service experience (her, her deliverables, and information). I would not hire anyone else to do this type of work.

Jeff Thorsteinson


I had the privilege of working with Tanya on a recent large scale business event. Tanya possesses such a rare skillset captivating audiences not only visually with effective graphic summaries but also integrates the educational component. I'd be thrilled to partner with Tanya again on a future project!

Paul Racanelli
- Senior L&D Solutions Specialist

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