We’re visual strategists: we believe graphic recording should engage participants, be authentic to your organization, and customized to your meeting’s objectives. Let’s ignite your ideas in ink!



Let’s ignite your ideas in ink!

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Graphic Recording

Wow your audience and spark curiosity through graphic recording at your next conference! We customize graphic recording to each conference so it’s an authentic and unique experience for participants.

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These mesmerizing videos explain complex topics through “edu-tainment!” Perfect for showcasing a new product, service, or concept. Our animations have been seen on television and as ads in theatres across Canada.

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Have a presentation coming up and need an engaging, visual way of explaining your concepts? An infographic can be presented in Prezi, as a large poster, or as hand-outs to participants.

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Recent Projects


We believe the best graphic recording comes from a deep understanding of your organization and objectives before setting our creative minds to work to deliver a truly unique experience! The following projects are a peek behind the scenes of some of our recent work.

Patient Journey Mapping

Four patients and ten health care providers mapped out a patient journey based on what occurs “80% of the time” in order to identify gaps in care.

Mapping the patient journey using visuals and a defined pathway helped people better articulate their experience and ensured everyone in the room was engaged in the process of building the map.

The finished map was brought to various health groups, patient groups, and service providers to gain a 360 degree perspective on the patient experience. Because the map is so visual, it was easy for people to understand the journey.

There is not “one format” or “one approach” to journey mapping, however there are best practices for Creating a Safe Space for Journey Mapping.

Knowledge Wall & Language Tree at International Indigenous Language Conference

We were honoured to be invited to create an interactive Knowledge Wall for attendees at HELISET TŦE SḰÁL – ‘Let The Languages Live’ 2019 International Conference On Indigenous Languages. This international conference, co-hosted by UNESCO and the First Peoples’ Cultural Council, brought together 1200+ Indigenous language speakers from around the globe to celebrate language and identify strategies for revitalization and preservation.

Over the three-day conference, we mapped out peoples’ ideas and insights on language revitalization onto an 8ft x 20ft Knowledge Wall. We also created a three dimensional Language Tree where people wrote wishes in their Indigenous Language, resulting in branches filled with a diversity of language.

Women Deliver 2019 Conference

At the 2019 Women Deliver Conference, we graphic recorded a live panel discussion covering a broad range of current issues on women’s health around the globe. The graphic was on display for conference attendees to engage with and prompt deeper discussions about the importance of these issues.

We’ve had the pleasure of collaborating on numerous infographics and visualizations for PRE-EMPT (PREgnancy Evidence, Monitoring, Partnerships and Treatment), a global initiative aimed at developing, testing and introducing new knowledge that will reduce the unacceptable maternal, perinatal, family, societal, and global impacts of pre-eclampsia, and the other pregnancy complications.

Augmented Reality

We are exploring augmented reality and how it can bring deeper context and interactivity to graphic recording. Participants can scan their devices across a graphic recording and data, articles, images, and even video pop up. People gain a deeper understanding of the content through seeing images from events described, data sets and supporting evidence to back up a fact, and the content can be explored at their own pace. Augmented reality makes graphic recording a more memorable and richer experience!

Digital Graphic Recording

Digital graphic recording is drawn entirely on a tablet computer and projected in real time for the audience to see, or can be displayed on breaks. We’ve graphic recorded on large 40ft screens, standard Power Point screens, or using portable projectors that can be placed anywhere in a conference space.

Working digitally means we have maximum flexibility in changing the graphics, can integrate other media or images, and the graphic recordings can be uploaded to a shared file or conference app so participants have immediate access on their devices. The images can also be printed on site so participants have a hard copy takeaway.

Learn more about Digital Graphic Recording.



We want to light the fuse of inspiration at your next conference or project! Find out more about our backgrounds and what drives us to explore new ways of working.

Tanya Gadsby

Creative Director & Graphic Facilitator
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Leslie Teixeira

Project Manager
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Minh Ngo

Graphic Recorder
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Our expanded team of graphic recorders, animators, and infographic artists based across North America

Vanderbilt Center for Patient & Professional Advocacy

I wanted to take a moment to thank you for all of the great work you did for the Roundtable. It was a great success and I attribute a lot of that to you. Thank you for your keen ability to listen and capture what we were saying and your great organization and input leading up to the event. Everyone was blown away with your talent and skills and I am so grateful for your support all along the way and during the event.

Madison Hartstein


Tanya is amazing! We have engaged Drawing Out Ideas for a number of events at IBM and no matter how we employ Tanya's artistry, she makes a huge impact. Watching her capture the essence of a speaker relaying a client story or visually depicting the benefits of a new product or announcement will fascinate both you and your audiences. She is a fantastic partner who takes the time to understand your audience and message, and then does her research to deliver the perfect experience for your clients.

Allison Marentette,
- IBM Watson Talent

Vanderbilt University Medical Center

We were thrilled with the work Tanya Gadsby did for our event. Our meeting was energized with her on site graphic recordings and collaborative approach to the content. The value she added was delivered over and over in the pre-work leading up to the meeting and in real time as she captured the nuances of our discussions in effective and striking ways

Dr. William Cooper
- Director, Vanderbilt Center for Patient and Professional Advocacy

Assante Capital Management Ltd.

We had been wanting to create a video to introduce to people who we are and what we do. We liked the whiteboard style…but had not found a vendor that fit our requirements. Once we had met Tanya in our office, we knew we found the right person. Tanya clearly articulated her position/issues/expectations and delivers on her promises. I appreciate her ability to creatively solve problems or complex issues that we face while immersed in a project. She delivers an excellent client service experience (her, her deliverables, and information). I would not hire anyone else to do this type of work.

Jeff Thorsteinson


I had the privilege of working with Tanya on a recent large scale business event. Tanya possesses such a rare skillset captivating audiences not only visually with effective graphic summaries but also integrates the educational component. I'd be thrilled to partner with Tanya again on a future project!

Paul Racanelli
- Senior L&D Solutions Specialist

Recent Posts

Light the fuse of change at your next conference!