Explainer Video
Red Cross - What is Community Based Health & First Aid?

This Red Cross explainer video concisely describes community based health and first aid (CBHFA). CBHFA is about empowering people to direct health and safety in their community. It’s a concept best understood through storytelling of real examples of CBHFA around the world, and this is why the International Federation of Red Cross & Red Crescent Societies reached out to us to design a concise animation.

We aligned the graphic style of the explainer video with visuals the Red Cross was already using in their communications. We also helped identify the three scenarios the video would feature.

We also produced versions in Arabic, French, and Spanish.