Visualizing Complexity

Infographics are a powerful way of translating dense strategies, research, science, or data into succinct visual summaries. Infographics can be static images, or they can be made interactive and "clickable" for the viewer to explore content.


We are fluent in a wide range of graphic styles to target different audiences, and align with an organization's branding and communication.

Infographics are designed over a series of drafts, in close collaboration with you to ensure your key messages are clear and the content and visuals are accurate.


Learn more below about the process of designing an infographic, and different formats.

Ways of Enhancing Infographics

Interactive buttons and pop-ups

On the completed infographic, we can place “clickable” bubbles that people can click or hover over and additional data, images, or PDFs pop up. Infographics work best when they are a visual summary of content, so this is an excellent way of layering in annotation and sources on the infographic without overcrowding it with content. The infographic becomes a hub of resources and links.

Augmented Reality

We can embed augmented reality on the infographic. This means anyone viewing the infographic can scan their smart phone across and different images, videos, data, or links pop up in relevant sections of the infographic.

“Fill in the blank” version of the infographic

If you're planning to bring the infographic to workshops or simply want to have a "hands on" option, we can provide a version that is blank for filling in information, or black and white for colouring.

For example, if you're hosting breakout groups at a conference, prepare a poster-sized version of the infographic that is “missing” information, and have groups chat about what they would add or include on the graphic. This can also translate to virtual spaces by having groups work on a virtual version of the infographic.

Use images in the infographic in other materials

The icons, scenes, banners and other elements in the infographic can be separated out as images for use in other materials. For example, icons on websites, graphics for presentations or educational materials.

Dr. Lorna Williams - Animated Graphic Recording

Animated GIF

Rather than just being a static image, the infographic can have embedded animations so content is revealed, objects move, or a process is demonstrated. Check out this animated infographic example.

Animated Video

The infographic can be turned into a lively animated video -- check out our animations to learn more about the process.

Let's ignite ideas!

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We would love to hear about your next project or upcoming event! Please reach out and we can share ideas:

[mkd_dropcaps type=”square” color=”#ffffff” background_color=”#282828″]Y[/mkd_dropcaps]our organization has spent months perfecting the details of a strategic plan – it has a clear vision and mission, and maps out the next five years… but it’s 45 pages long. Would you read through a 45 page strategic plan when all you need is a bird’s eye view? Will the public?

An infographic is a powerful way of communicating a large plan or detailed information; it’s not a replacement for a strategic plan, but a high-level visual tool to encourage people to dig deeper into the strategic plan document. Typically designed on computer, infographics can show the steps in a municipal application process, the journey of an organization over the years, or a corporate profile of a company… to name a few! (more…)