What is a rough sketch? A rough sketch is a powerful tool used during the early stages of creative projects. It’s a visual brainstorming tool, and involves clients in the design process so they understand how their content will come to life in a visual story....
Explainer animations are an essential tool for engaging audiences and turning complex subject matter into a concise story. We offer a diverse range of animation styles, and we’re strategic about which style is best aligned for a project. For example, some styles...
Having produced whiteboard animations since 2010 (and stop motion animations since 2014), we’ve seen every type of project come our way. Organizations ask us to produce whiteboard videos to explain a new strategy to employees, a complex chronic disease to the public,...
We’re so excited to announce that we have transitioned to a new name: The Fuselight Creative We’ve outgrown the “Drawing Out Ideas” name. It doesn’t fully convey the mission we have for our work, nor is it very unique in our industry. Many...
There’s a common refrain in the design community that every designer hopes to never hear from their client: “can you make it pop?” Why is this so deadly? It’s vague and imprecise; nor is it clear whether the critique is based on how it will impact the audience and...
Whiteboard videos (sometimes called whiteboard animations) explain complex or detailed topics in a simple and engaging way, and they’re growing in popularity across organizations. Many organizations that I work with are reporting their whiteboard video is...
