The ‘Half-Life’ of Visuals
I attended a recent Social Media workshop where author and entrepreneur, Jason Miles, gave a presentation on the power of Pinterest. He pointed out that above all else, “videos and images have the longest ‘half-life’ of all forms of communication.” I was struck by how obvious this is.
Twitter is an endless conversation stacking on top of itself – your tweets are quickly buried within an hour, sometimes within minutes. The same goes for Facebook status updates.
Blogposts are only as fresh as the date they were created – and so much effort goes into a well-written post!
However, great videos will continue to accumulate views on YouTube years after they were posted. Likewise, images can be shared, liked, and ‘re-pinned’ long after their original posting. The decay rate of visuals is much slower than text based communication.
Instead of wasting time with text-based news releases, an organization will have greater impact if it sends out an infographic, video, or an eye-catching photograph. Humans process visual information in a fraction of the time it takes to read text. This is also why graphic recording is such a powerful tool during meetings.
Is your organization using visuals? Have you noticed a difference in the effectiveness? Check out my illustrated videos and graphic recordings for inspiration!