You’ve got these fantastic graphic recordings from your meeting, but how will you use them?
In advertising, the more you expose people to a brand or message the more likely they are to commit to it. The same holds true for the outcomes and action items in a meeting. Graphic recordings are already an engaging visual record of your meeting, but it’s important they are displayed throughout the year to keep the content top-of-mind and ensure long-term commitment to the action items.
1. Use the images in other materials
Specific imagery in the graphic recordings can be isolated as stand-alone graphics for use in other materials such as reports, brochures, Powerpoints, websites, etc. It’s a great way to liven up information-rich reports or add that “human touch” to a website.
Images from a graphic recording are incorporated into an organization’s report.
2. Cards, coffee mugs, and screen savers
A number of my clients have printed their graphic recordings on greeting cards or mugs given out for employee recognition and thank you’s to clients. Many others use the graphic recordings as desktop backgrounds or screen savers — a constant visual reminder throughout the year.
3. Laminate the hard-copies
Many organizations display the graphic recordings in their hallways or bring them to future meetings as a touchstone to continue the conversation. Laminating the graphic recordings ensures they are durable and prevent wrinkling, tearing, colour fading, or yellowing. When walking through the graphic recordings with colleagues, you can use a whiteboard marker (depending on the brand of marker – test it first!) to circle items or add extra text – a great way to make them more interactive!
Mounting the graphic recordings on foam-core or gator-board is also an impressive format for public display.
4. Prezi presentations
Prezi is a dynamic way to walk through the graphic recordings and additional text, photos, videos, or a voice over can easily be added. Prezi presentations can be embedded on websites, shared internally with staff, or presented at conferences.
Below is an example Prezi that integrates additional text to provide context (note this is an excerpt from a full Prezi presentation):
5. Whiteboard-style animation
Video is fast becoming the most engaging way to reach online audiences, especially if the video is well-designed and entertaining.
Whiteboard animations are a popular way of explaining complex topics in a simple and engaging format. Because graphic recordings were created live during your meeting, this animation style engages viewers in the same way because each concept is drawn out in time with a voice over.
Converting your graphic recordings into an animation solidifies the action items or key discussion points from your meeting into a professional little video ready to be shared with staff who weren’t in the meeting or a broader public audience.
I offer a range of animation services – from converting graphic recordings into a basic whiteboard video, to more complex and creative animations. Please view my portfolio for previous videos.
