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We’re visual strategists: we believe graphic recording should engage participants, be authentic to your organization, and customized to your meeting’s objectives. Let’s ignite your ideas in ink!

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Learn more about our creative and process-oriented approach to graphic facilitation!

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Case Study: Calgary Stampede Graphic Recording

 

A case study explores the details behind what went into a project, the challenges, approach, results, and what could be improved for next time. The live illustration we created at the Calgary Stampede is a good example of how to use interactive graphic recording at a large scale event. This case study gives a behind-the-scenes look at our planning, design process, and how the graphic recording had a lasting impact at the event.

 

The Calgary Stampede is one of the world’s largest rodeos and attracts upwards of 1.2 million people during the course of ten days in July. But it’s not only about the rodeo! There are exhibits on all aspects of agriculture – from chickens to growing veggies to sheering sheep. Many of the attendees are tourists from around the world, some of whom have little knowledge about agriculture in Canada.

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Digital Graphic Recording: Benefits and Considerations

We’re getting more requests for digital graphic recording, and it’s quickly becoming a preferred format for some of our clients. Digital graphic recording is flexible, offers unique engagement opportunities, and helps inform breakout group discussions. However, it’s important to consider the benefits and considerations of this format to determine what will work best for your conference!

 

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Levels of Graphic Recording: What’s Best for Your Conference?

You’re thinking about hiring a graphic recorder for your organization’s upcoming conference, retreat, or workshop. But it’s important to understand there are different levels of graphic recording, and each has a different impact on your audience.

Before finding the right graphic recorder for your conference, it’s important to consider the level of graphic recording you need. Do you want an eye-catching “wow” for conference attendees? Do you want to engage attendees on a deeper level? Can the graphics help guide strategy and difficult conversations?

There is no “right” level of graphic recording – each serves a different and valuable purpose! Below is an animated infographic describing the different levels of graphic recording:

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7 Tips for Finding the Right Graphic Recorder

You’ve got a big conference coming up and want to have a graphic recorder capture presentations and group discussions. Finding the right graphic recorder is important for ensuring the graphics are well integrated with your meeting, appropriate to your content, and that you’re getting the most out of your investment. Whether it’s your first, second, or third time hiring a graphic recorder, follow these seven tips for finding the right graphic recorder!

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New Name: Fuselight Creative

We’re so excited to announce that we have transitioned to a new name: The Fuselight Creative

We’ve outgrown the “Drawing Out Ideas” name. It doesn’t fully convey the mission we have for our work, nor is it very unique in our industry. Many graphic recording companies use the words “drawing,” “ideas,” and related words (ink, visual, image, lines, think…. you get the idea!).