The Gastrointestinal Society needed two videos to engage children (grades 2-6) on the digestive system, specifically how digestion works and what a “healthy poo” looks like.
We used a 2D graphics style with fun background details, and stylized characters with long bend-y arms and expressive movement. For the “Journey Inside Your Body” we were inspired by the Magic School Bus and how students would partake on incredible journeys with Miss Frizzle.
Because of the educational focus, it was important the digestive system was represented accurately, rather than stylistically. The client provided voice overs for the children and the physician in the videos.
Due to the complexity of this project and detailed animation style, significant time was required for storyboarding and animation to get it “just right!”