The Centre for Addiction and Mental Health (CAMH) asked us to design and animate a video that explains their Model of Care and how it supports client healing and rehabilitation back into the community. The video needed to be richly designed and eye catching for the general public, as it would be used as part of educational campaigns, workshops. It would also be the first time people might be learning about CAMH, so it was important the tone was friendly, non-corporate, and explained concepts clearly.
As this is one of our more detailed animation styles (Advanced Motion), careful thought was needed in how the storyboard showed each scene, how scenes transitioned to new concepts, and how everything linked to the script.