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Learn more about our creative and process-oriented approach to graphic facilitation, graphic recording, whiteboard animations, and infographics!

5 Ways of Using Completed Graphic Recordings

You’ve got these fantastic graphic recordings from your meeting, but how will you use them?

In advertising, the more you expose people to a brand or message the more likely they are to commit to it. The same holds true for the outcomes and action items in a meeting. Graphic recordings are already an engaging visual record of your meeting, but it’s important they are displayed throughout the year to keep the content top-of-mind and ensure long-term commitment to the action items.

Metaphor and Graphic Recording

Strategic planning is a complicated process that takes time and deep discussion. It’s not easy for an organization or company to step back from itself and see the big picture or grapple with intangibles like vision, mission, and values. This is why developing an overarching metaphor to frame the discussion can be so effective.

Stories are the most powerful form of communication and learning. We surround ourselves with stories: blockbuster movies, novels, news articles, plays. The most successful movie franchises all have a powerful story at their core (Star Wars, Harry Potter, Toy Story).  And it goes beyond entertainment – stories allow us to step outside our day-to-day lives. They teach us about ourselves and open our minds to new perspectives.

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The Fastest Way to Kill Good Design

There’s a common refrain in the design community that every designer hopes to never hear from their client: “can you make it pop?”

Why is this so deadly? It’s vague and imprecise; nor is it clear whether the critique is based on how it will impact the audience and their interpretation of the design.

But there’s a bigger problem lurking behind those five words: Can you make it pop? And it comes down to how the client and designer are collaborating.

I’ve worked with numerous clients over the years from a variety of organizations and I’ve realized there are two approaches to working with a visual designer, whether it’s producing an animated video, an infographic, logo design, or even graphic recording. Sean McCabe, a fellow designer, put it in these terms:

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5 Powerful Ways to Display Graphic Recordings

Nothing sucks the energy out of a conference room faster than a lack of windows and poor air circulation. Large bright windows and comfortable facilities allow people to work to their full potential in a productive environment.

If you have graphic recording, it’s also important to effectively display the graphic recordings so participants engage with the visuals and have a deeper discussion. At multi-day meetings, it’s powerful to walk into a room on day two and see yesterday’s work on the walls. It sets an immediate tone and productive environment for the rest of the session and prompts participants to reflect on the work — this is crucial in making new discoveries and sharing ideas openly.