Strategic planning is a complicated process that takes time and deep discussion. It’s not easy for an organization or company to step back from itself and see the big picture or grapple with intangibles like vision, mission, and values. This is why developing an overarching metaphor to frame the discussion can be so effective.
Stories are the most powerful form of communication and learning. We surround ourselves with stories: blockbuster movies, novels, news articles, plays. The most successful movie franchises all have a powerful story at their core (Star Wars, Harry Potter, Toy Story). And it goes beyond entertainment – stories allow us to step outside our day-to-day lives. They teach us about ourselves and open our minds to new perspectives.