A case study explores the details behind what went into a project, the challenges, approach, results, and what could be improved for next time. The live illustration we created at the Calgary Stampede is a good example of how to use interactive graphic recording at a large scale event. This case study gives a behind-the-scenes look at our planning, design process, and how the graphic recording had a lasting impact at the event.
The Calgary Stampede is one of the world’s largest rodeos and attracts upwards of 1.2 million people during the course of ten days in July. But it’s not only about the rodeo! There are exhibits on all aspects of agriculture – from chickens to growing veggies to sheering sheep. Many of the attendees are tourists from around the world, some of whom have little knowledge about agriculture in Canada.