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We’re visual strategists: we believe graphic recording should engage participants, be authentic to your organization, and customized to your meeting’s objectives. Let’s ignite your ideas in ink!

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levels of graphic recording, graphic facilitation, graphic recorder vancouver bc, graphic facilitator victoria bc, types of graphic recording, graphic recording company, the fuselight creative

Levels of Graphic Recording: What’s Best for Your Conference?

You’re thinking about hiring a graphic recorder for your organization’s upcoming conference, retreat, or workshop. But it’s important to understand there are different levels of graphic recording, and each has a different impact on your audience.

Before finding the right graphic recorder for your conference, it’s important to consider the level of graphic recording you need. Do you want an eye-catching “wow” for conference attendees? Do you want to engage attendees on a deeper level? Can the graphics help guide strategy and difficult conversations?

There is no “right” level of graphic recording – each serves a different and valuable purpose! Below is an animated infographic describing the different levels of graphic recording:

Tanya Gadsby Graphic Recorder Victoria BC, graphic recording vancouver, graphic facilitation vancouver, live scribing, live illustration, whiteboard animation vancouver, whiteboard video, sketchnotes, graphic recording company, the fuselight creative

New Name: Fuselight Creative

We’re so excited to announce that we have transitioned to a new name: The Fuselight Creative

We’ve outgrown the “Drawing Out Ideas” name. It doesn’t fully convey the mission we have for our work, nor is it very unique in our industry. Many graphic recording companies use the words “drawing,” “ideas,” and related words (ink, visual, image, lines, think…. you get the idea!).

RIP Good Design, graphic design, infographics, whiteboard animation, whiteboard videos, the fuselight creative

The Fastest Way to Kill Good Design

There’s a common refrain in the design community that every designer hopes to never hear from their client: “can you make it pop?”

Why is this so deadly? It’s vague and imprecise; nor is it clear whether the critique is based on how it will impact the audience and their interpretation of the design.

But there’s a bigger problem lurking behind those five words: Can you make it pop? And it comes down to how the client and designer are collaborating.

I’ve worked with numerous clients over the years from a variety of organizations and I’ve realized there are two approaches to working with a visual designer, whether it’s producing an animated video, an infographic, logo design, or even graphic recording. Sean McCabe, a fellow designer, put it in these terms:

Infographics

Your organization has spent months perfecting the details of a strategic plan – it has a clear vision and mission, and maps out the next five years… but it’s 45 pages long. Would you read through a 45 page strategic plan when all you need is a bird’s eye view? Will the public?

An infographic is a powerful way of communicating a large plan or detailed information; it’s not a replacement for a strategic plan, but a high-level visual tool to encourage people to dig deeper into the strategic plan document. Typically designed on computer, infographics can show the steps in a municipal application process, the journey of an organization over the years, or a corporate profile of a company… to name a few!